山寨战略:迷思与反思

 

所谓“山寨”,指的是某些非正规行业从成功产品中汲取灵感或赤裸裸地抄袭,它们具有产品周期快的特 点。山寨厂商模仿、改变、重组成功产品的功能和设计的“残暴”程度和速度令人瞠目结舌。仅仅 40 天时间内, 山寨厂商就可以完成手机设计、制造和上市的全过程,而正 规生产商光是为了获得相关预算的审批就需要花更长时间。

Facilitating Group Problem Solving in High Schools

In today’s public high schools, standards are rising, funding is declining, and employer expectations continue to grow. Mastery of the fundamentals, such as language arts, science, and math are still at the core of American education, yet according to the Partnership for 21st Century Skills, the cultivation of life skills and innovation skills in public education is increasingly emphasized: communication, collaboration, critical thinking, and creativity.

Aging in Place (1): The New Realities of Growing Older

“It's paradoxical that the idea of living a long life appeals to everyone, but the idea of getting old doesn't appeal to anyone.”

― Andy Rooney

Project Ansible: Anywhere Workers of the World, Connect

Today, Siemens Enterprise Communications introduced Project Ansible, a new visionary communications platform bringing together voice, video, social media and search into a smart, seamless, intuitive experience. (For additional details: www.siemens-enterprise.com/projectansible and www.frogdesign.com/work/project-ansible.html)

Project Ansible is the result of a research and development partnership between frog and Siemens Enterprise Communications. We spoke with Justin Maguire, executive creative director in frog’s Munich studio, about Project Ansible’s potential impact on businesses and communications, collaboration and productivity in the age of the flexible, mobile Anywhere Worker.

Empowering Local Communities through Group Problem Solving

One by one, fingers excitedly point at the image-covered walls. “I was surprised how quickly we were able to reach agreement once we were able to share our differences of opinion,” says one. “We talked about healthy food, too, but after a lot of discussion, we thought violence prevention was a better topic for our team to focus on,” says another. “It can’t be fixed without everyone coming together,” says still another.

Piloting the Collective Action Toolkit in Savannah High Schools

 

The students at Groves High School were holding back tears. After weeks of discussion, they had decided to focus their efforts on providing food to homeless people. None of them had any personal experience with the issue, so the designers invited a homeless advocate from the community to visit their class and share his experiences. But during a pause, a familiar voice rang out: “I don’t think I ever told any of my students that have been here at Groves this, but I’ve been homeless.”

Towards an Urban Design Toolkit: thoughts on the 2013 New Cities Foundation Summit, São Paulo

Sao Paulo lies deep and vast over the horizon. Where one continuous line of buildings stands—extending further (by far) than the view from, say, Greenpoint towards midtown Manhattan—such skylines persist in every direction. The effect swallows all individual orientation but rewards with nothing so much as a sense of being…cradled. This apparent sense of drama continues even into Sao Paulo's open spaces, such as the one in which we now stood, Parque Ibirapuera, a quietly contrasting gap in the endless march and roll of buildings and roads.

frog Wins IDSA IDEA Award for the Collective Action Toolkit

frog is honored to accept an International Design Excellence Award (IDEA) from the International Designers Society of America (IDSA) http://idsa.org/idea-2013-design-strategy. IDEA is recognized as the preeminent international design competition and referred to as “the Oscars of Design.” frog's Collective Action Toolkit received a Bronze in the Design Strategy category.

Today’s Phones and Tablets Will Die Out Like the PC

The personal computer is dying. Its place in our lives as the primary means of computing will soon end. Mobile computing—the cell phone in your pocket or the tablet in your purse—has been a great bridging technology, connecting the familiar past to a formative future. But mobile is not the destination. In many ways mobile devices belong more to the dying PC model than to the real future of computing.

Not Too Big to Innovate: How Design Strategies Can Transform Financial Services

 

Clients come to frog to discover the next breakthrough product or service that will inspire and delight their customers. Increasingly we’re hearing from banks and other financial institutions that are seeking design strategies to accelerate innovation in their organizations. Like consumer products and entertainment companies, banks want to create more dynamic and engaging user experiences based on the real needs—both emotional and practical—of their customer base. And once they define these opportunities they need to push the best ideas through the organization toward realization.  In many cases, our design strategy approach has helped accelerate the process of getting innovations to market—in ways that often surprise our clients.