Blog  Amphibious

Touchpoints Bring a Customer Experience to Life

Blog  Amphibious

Using Journey Maps to Improve Customer Experience

For this second post in my series on how to understand and create customer experiences for the Harvar Business Review (read the first post on defining customer experience here), I look at customer journey maps.

Blog  Amphibious

It's Time to Rethink the C-Suite

We need to rethink the traditional combination of CEO, COO, CTO, CMO and CFO. Back when companies were about routinization and optimization for efficiency and profit in stable industries perhaps this combination made sense, but in today's complex world it is woefully inadequate. As Dan Pink writes in his new book Drive, most organizations today are less based on procedural algorithms and must run on ad hoc heuristics. The tidy C-suite club of old just doesn't cut it in today's messy, disruptive, complex world.

Blog  Amphibious

Inventing behaviors, needs and perceptions

Picking up on my colleagues Robert Fabricant and Jon Kolko talking about the recent IxDA conference, I thought I'd add a few thoughts. I didn't attend the conference, but their posts about behavior and its place in interaction design struck a chord with me.

Robert's argument is that the true medium of interaction designers is not technology, but behaviors.

design mind Newsletter Subscription