Blog Amphibious
By Adam Richardson - November 15, 2010
For this second post in my series on how to understand and create customer experiences for the Harvar Business Review (read the first post on defining customer experience here), I look at customer journey maps.
Blog Amphibious
By Adam Richardson - June 30, 2010
At the beginning of May, frog design partnered with the Lift Conference in Geneva to do a bold experiment: conduct design research on the conference itself to understand what was working well and not so well about the conference. The organizers wanted to see if a design research approach based on real-time observation and interviewing of attendees could provide better and richer feedback, allowing them to further improve the already highly regarded event.
Blog Amphibious
By Adam Richardson - May 14, 2010
Blog Amphibious
By Adam Richardson - April 30, 2010
Blog Amphibious
By Adam Richardson - April 2, 2010
You may have heard that the U.S. Postal Service is requesting from Congress that it be allowed to cut Saturday delivery in order to save costs. The USPS is on track to lose $7 billion this year and have a $238 billion deficit over the next 10. Clearly it needs to do something radically different, and continuing to increase postage a few pennies while at the same time it drops services is not going to cut it. Look how well that strategy has worked for newspapers.
Blog Amphibious
By Adam Richardson - December 10, 2009
Blog Amphibious
By Adam Richardson - February 17, 2009
Picking up on my colleagues Robert Fabricant and Jon Kolko talking about the recent IxDA conference, I thought I'd add a few thoughts. I didn't attend the conference, but their posts about behavior and its place in interaction design struck a chord with me.
Robert's argument is that the true medium of interaction designers is not technology, but behaviors.
