IBM has just released its fourth annual survey based on 1500 face-to-face interviews with global CEOs. Past studies have been rich sources of understanding the trends that company leaders are seeing shaping their businesses. The opening statement by IBM's own CEO, Samuel J. Palmisano, sets the stage for this year's study:
Penguin, the fabled English publisher, is plunging head first into the world of iPad content. Not iPad books, exactly, as these things are not recognizable as books in the normal sense - they are closer to games and full-fledged apps. Even in the case where they are adapting existing print books, there is enough new stuff going on where it diverges significantly from what we normally think of as "book". A Kindle ebook these are not. Check out the video above for an intriguing peep into what they have planned.
