Blog  Amphibious

Post Rationalization is an Innovator's Best Friend

The logical, deductive approach to problem solving that we are all taught is not always the best for trying to create breakthrough ideas. In fact it can be positively counter-productive. You often need to be "illogical," non-linear, and put the cart before the horse (that is, have the idea before you know why it's valuable) to help get things rolling.

Blog  Amphibious

Connecting Entrepreneurs and VCs at the i7 Summit

 

Blog  Amphibious

Putting the Lift Conference Under the Design Research Microscope

Blog  Amphibious

Escaping Commoditization, and Today's Other Common Business Challenges

We recently hosted one of a series of workshops that we do at frog for IESE, the highly-regarded business school in Barcelona, and it was interesting to see that several challenges emerged as common for the participating companies.

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