Blog Amphibious
By Adam Richardson - August 30, 2011

The logical, deductive approach to problem solving that we are all taught is not always the best for trying to create breakthrough ideas. In fact it can be positively counter-productive. You often need to be "illogical," non-linear, and put the cart before the horse (that is, have the idea before you know why it's valuable) to help get things rolling.
Blog Amphibious
By Adam Richardson - October 19, 2010

Blog Amphibious
By Adam Richardson - May 14, 2010

Blog Amphibious
By Adam Richardson - February 19, 2010

We recently hosted one of a series of workshops that we do at frog for IESE, the highly-regarded business school in Barcelona, and it was interesting to see that several challenges emerged as common for the participating companies.