Blog  Amphibious

It's Time to Rethink the C-Suite

By Adam Richardson - March 4, 2010

We need to rethink the traditional combination of CEO, COO, CTO, CMO and CFO. Back when companies were about routinization and optimization for efficiency and profit in stable industries perhaps this combination made sense, but in today's complex world it is woefully inadequate. As Dan Pink writes in his new book Drive, most organizations today are less based on procedural algorithms and must run on ad hoc heuristics. The tidy C-suite club of old just doesn't cut it in today's messy, disruptive, complex world.

Blog  Amphibious

Escaping Commoditization, and Today's Other Common Business Challenges

By Adam Richardson - February 19, 2010

We recently hosted one of a series of workshops that we do at frog for IESE, the highly-regarded business school in Barcelona, and it was interesting to see that several challenges emerged as common for the participating companies.

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