Simple Is Not As Simple As It Seems

By Adam Richardson - December 22, 2008

An article in the New York Times says customers are being more attracted to "simple" products:

And, as it turns out, the buyers of consumer electronics could very well have been a leading economic indicator. Over the last year, they chose to buy two inexpensive and simple products, the Wii and the Flip, over competing gadgets bristling with more features.

But the article conflates two different definitions of "simple"

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