Blog  Amphibious

The Next Smartphone Frontier: Prepaid


We live in a unique cellphone bubble in North America: We are the only region in the world where the majority of people get their cell phone service with a subscription. Here, prepaid phones are a fringe minority, relegated to lower-income populations, very infrequent users, and loaner phones. But in the rest of the world, prepaid phones vastly outnumber subscriptions, in some cases by 5-10x.

Blog  Amphibious

Google's Smartphone Move

Why Google had to take control of Android with Nexus One

Google's introduction of Nexus One, a phone to truly call its own, is a completely necessary move for the company. Only by taking ownership of the whole user experience will Google really be able to prove the value of its Android platform.

Blog  Amphibious

Palm Treo Pro and Satisfying Needs

A few weeks ago I wrote an article about the new Palm Treo Pro, and I was fairly critical of the new smartphone. Why? Basically because I felt that it was good, but "good" isn't good enough in today’s dynamic smartphone market. To delve a bit more deeply into this I thought it might be interesting to use the Kano model as some people may not not familiar with this approach.

Blog  Amphibious

New Palm Treo Pro: Not digging it

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