Blog Amphibious
By Adam Richardson - August 25, 2011
After a crazy couple of weeks in the consumer electronics/smartphone/computer/telecom mega-industry (it's really all one now), another bombshell arrived yesterday with the news that Steve Jobs has resigned as CEO and is taking on role of chairman of the board. In reality, it probably means he will be in an advising capacity not unlike what he's probably been doing for the last year while on medical leave. But still, a shock to the system.
Blog Amphibious
By Adam Richardson - July 27, 2010
Remember just a few years ago when Apple used to be lambasted for only shipping a one-button mouse, and there was constant speculation as to why the company stubbornly refused to offer a multi-button mouse? The line was always that more buttons would confuse people, even though PC users seemed to do just fine with them. Since the first Mighty Mouse, Apple's mice have added more complexity, but still, there's something about one-button products that Apple really likes — both the iPhone and iPad only have one button on the front surface. At the very least, Apple likes to minimize as much as possible the quantity of buttons on its products, sometimes effectively, other times with frustrating results.
Blog Amphibious
By Adam Richardson - January 28, 2010
The launch of the iPad yesterday put an exclamation mark on an increasingly obvious point: Apple is the company that has captured the cultural zeitgeist. The massive hype leading up to the event - apparently achieved in a groundswell with very little effort on Apple's part - shows that they really are the "It" company right now.
