Blog  Amphibious

Google and Motorola: Will it Blend?

The shockwaves of the recent announcement that Google is buying Motorola Mobility, the handset and device division that spun off from the Motorola mother ship not long ago, will continue to ripple far and wide. There are several reasons why this could be a great boost for Android, but also some major concerns about getting the two companies and their product lines to blend well

Blog  Amphibious

Touchpoints Bring a Customer Experience to Life

Blog  Amphibious

Using Journey Maps to Improve Customer Experience

For this second post in my series on how to understand and create customer experiences for the Harvar Business Review (read the first post on defining customer experience here), I look at customer journey maps.

Blog  Amphibious

The Hardware Gets All the Glory

In my earlier post on Apple as the Zeitgeist company, Monika makes an interesting observation in her comment:

Blog  Amphibious

New York's Taxis and the Power of the Nudge

An NY Times article illustrates the large effects that can accumulate from small nudges that influence behavior:

[T]he back-of-the-cab swipe has emerged as an unlikely savior for New York’s taxi industry, even as other cities’ fleets struggle to find fares in a deep recession.

Blog  Amphibious

Now That's Thinking

I just purchased an upgrade to Apago’s excellent PDF Shrink app, which does the best job I’ve found of any app for compressing PDFs. Going the Print to PDF route in OS X is super convenient but with image-heavy files (say PPTs) it creates very bloaty files due to how it treats images. PDF Shrink cuts them down to size much better than the Compress PDF function in Preview, retaining image quality far better.

Blog  Amphibious

Inventing behaviors, needs and perceptions

Picking up on my colleagues Robert Fabricant and Jon Kolko talking about the recent IxDA conference, I thought I'd add a few thoughts. I didn't attend the conference, but their posts about behavior and its place in interaction design struck a chord with me.

Robert's argument is that the true medium of interaction designers is not technology, but behaviors.

Blog  Amphibious

Simple Is Not As Simple As It Seems

An article in the New York Times says customers are being more attracted to "simple" products:

And, as it turns out, the buyers of consumer electronics could very well have been a leading economic indicator. Over the last year, they chose to buy two inexpensive and simple products, the Wii and the Flip, over competing gadgets bristling with more features.

But the article conflates two different definitions of "simple"

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