Blog Gone to Market
By Marc Fenigstein - June 8, 2010
While I’m making my Silicon Valley enemies, I’m going to tee up Google as well.
A year ago, I wrote about Google’s growth from a spunky up-start, to a Microsoft-esque behemoth, signaled by CEO Eric Schmidt’s dismissing of the then-early Twitter phenomenon. The hardest part of becoming a giant and the leader in the field is remaining connected to your customers and continuing to capture market through empathy rather than force or coercion.
Blog Gone to Market
By Marc Fenigstein - March 3, 2009
It’s not a new concept that just as we moved from an analog age to a digital age, we are now moving from a digital age to a virtual age. Cloud services, social networks, and VOIP are all facilitating the virtualization of our world and our selves. Interestingly, we are not virtualizing ourselves as a single entity. We are creating multiple personae for individual contexts. These are not characters we play, like Second Life; these are each intended as accurate but distinct representations of our true selves. We may, for example, maintain very different personae for Linked-In, Facebook, and our personal blog (sometimes several personal blogs). I call this phenomenon “segmented virtualization.”
