Blog Gone to Market
By Marc Fenigstein - June 4, 2010
Today we’re taking swings at gorillas. More than a year ago I posted two blog entries: one on Facebook and one on Google, both intimating that the companies were starting to veer off their positive trajectories. The year and change since has proven this out, and I’d like to take a look at what went wrong and how they can fix it.
Blog Gone to Market
By Marc Fenigstein - March 3, 2009
It’s not a new concept that just as we moved from an analog age to a digital age, we are now moving from a digital age to a virtual age. Cloud services, social networks, and VOIP are all facilitating the virtualization of our world and our selves. Interestingly, we are not virtualizing ourselves as a single entity. We are creating multiple personae for individual contexts. These are not characters we play, like Second Life; these are each intended as accurate but distinct representations of our true selves. We may, for example, maintain very different personae for Linked-In, Facebook, and our personal blog (sometimes several personal blogs). I call this phenomenon “segmented virtualization.”
