Blog  Well-Formed

A CMO and a CTO Walk Into a Bar...

A look at software architecture and engineering principles as applied to creative design, product development, and marketing perspectives

A CMO and a CTO Walk Into a Bar ...

Playing off of the obvious (and sometimes absurd) stereotypes of business and technology leaders inside product and services organizations and where they often direct their focus and priorities, our CMO and CTO characters* walk into a bar and order the same cocktail. While the CTO might be taking account of the ingredient ratios, mixing sequence, and transfer method from shaker to glass as the bartender executes the order, the CMO likely awaits the final appeal of color, aroma, taste, and most importantly, effect after delivery (especially if there is resource negotiation to be done with said CTO!). Regardless, both appreciate having a quality result in hand and getting down to business.

Especially important in the practice of software innovation and realization, the effort to translate and align different language, concepts, and perspectives among architecture, engineering, product development, and marketing disciplines towards a common user experience goal requires a person or team with hybrid or blended skills across design and technology along with a framework on which both objective and subjective requirements can be generated, analyzed, executed on, and measured.