Blog DONG XI
By 21世纪经济报道, 刘方远 - October 9, 2011
对于IT公司，好的工业设计对于产品畅销到底能起到多大的作用？这是一个难以量化的问题。正如现在全球都为之疯狂的iPhone，有的人认为苹果其实已经是一个时尚品牌，而非单纯的IT科技公司。
人们很难确切地描述清楚，自己到底是被苹果时尚的外观，还是流畅的操作体验，或者是丰富的应用所吸引？
Blog DONG XI
By Doreen Lorenzo, 青蛙设计美国总公司的总裁 - September 16, 2011
我诚挚地希望在大连举行的一年一度的达沃斯论坛上，其新的领军者能够看到这个议程是多么富有挑战。达沃斯论坛在推动新创意的产生和新的、令人意想不到的推动世界发展的战略上一直发挥着极其重要的作用。在本次2011的论坛上，来自各行业以及全球各个地方的精英互相交流着各自的奇思妙想，这是一次极具广度和深度的思想碰撞。
Blog DONG XI
By 青蛙设计公司顾问编辑Tim Leberecht/张晶-译 - August 24, 2011
诸如Facebook、Twitter和LinkedIn这样的社交网络平台，正在孕育出难以考量的现实和虚拟价值。这些社会化媒体，激发和推动了 我们所看到的发生在阿拉伯国家的革命事件；宽带技术和移动设备，使得整个产业和用户以前所未有的全新方式紧密相连。显而易见，互联时代已经到来。无处不在 的、实时的、以社会运算方式运转的千亿台设备将全世界的人连接起来。这是一个所有物体和所有物体相连的世界。
Blog DONG XI
By 杨曦（Azure Yang） - December 1, 2010
第七届用户体验行业交流大会 User Friendly 2010 于今年11月12日至14日在南京举行。这一届大会的主题是“拥抱亚洲文化”。frog design 应邀并派遣交互设计师杨曦参加专题论坛“用户体验@移动互联网世代”。
在本次论坛中，Don A.Norman，Bill Buxton 以及其他专家从不同角度分享了他们对于移动互联网用户体验的观点与看法包括移动互联网用户体验的远景以及将来用户体验设计师所扮演的角色等。
新浪微博实时直播了本次论坛的全过程，这使得更多的设计师以及从业人员获得机会通过网络与现场的各位专家交流。
Blog DONG XI
By Chloe Ng - October 26, 2010
A month ago, a group of 40 frogs “migrated” from the Shanghai Lane House to an avant garde factory creative space in JingAn Temple District, the heart of Shanghai. The new studio is 1650 square meters of gorgeousness with a 500 sqm rooftop and a Shanghai city view.
Blog DONG XI
By Chloe Ng - July 23, 2010
In a few more hours it will be the second TEDx Taipei event in Taiwan. This year, the theme is “Unlearn, Play and Inspire." 23 speakers, including designers, entrepreneurs, explorers, storytellers, photographers, scientific pioneers, visionaries, and provocateurs are going to share their stories with a 500 person audience. Today, frog Creative Director Adam Richardson, who will speak at the event and I joined the rehearsal and got a sneak peak at a very impressive line up. We look forward to tomorrow’s event!
The reception and stage is built from recycle materials, giving off a creative, professional and environmental friendly vibe.
Blog DONG XI
By Shanghai Office - June 30, 2010
Singapore Nanyang Technoloical University, Nanyang Business School is the winner of the INNOVATEChina 2010 Preliminary Round Award for its biodiesel motorbike proposal. INNOVATEChina is a competition and platform created by CEIBS for top business minds to interact and create innovative solutions to business problems with a China focus. The insights and involvement in China’s emerging markets have made frog design a perfect innovation partner.
Business schools from all over the world were invited to hand in presentations about their innovative ideas for China after which the best 7 teams were selected for the Grand Final. Among the seven Finalists INNOVATEChina — together with frog design — awarded the most innovative idea on June 20, 2010 in the Belgian EU Pavillon at the Expo in Shanghai (Preliminary Round Award). frog strategy director in Shanghai office, Ravi Chhatpar, was invited to be the judge for this award.
Blog DONG XI
By Brandon Edwards - August 11, 2009
After disembarking from a recent Air China flight between Shanghai and Beijing, I looked up to have the following visual assault on my eyes:
当我从最近一次上海至北京的中国国际航空航班下机后，映入眼帘的是以下的场景：
Now, someone or some team at Air China has the beginning of a good idea here (although not new). They believe they should be using built-in displays as a unique opportunity for branding and sending a friendly message to their customers.
现在，中国国际航空的某个人或某个团队开始有了这样一个好主意（虽然不新）。他们相信他们应该利用这些内置的显示器作为建立品牌以及向顾客传达友好信息的一个独特契机。
Where they've clearly gone wrong in this case, though, is the combination of cheap LCD technology with a fundamentally poor choice of color combination. Of the commonly known color combinations that affect legibility, blue on red is one of the poorer performers. This typographic phenomena is even more true for display graphics than for print or other mediums. Branding can easily juxtapose these two colors, and does so successfully all the time, as seen in this classic design by Saul Bass:
然而，他们在这里明显误入歧途的地方在于廉价的液晶显示技术与颜色选择明显不当这两者的结合。在所有广为人知的影响易读性的颜色组合中，蓝底红字是最差的组合之一。相比印刷或其他媒介，这一排版不佳的现象对于图形显示媒介而言更甚。将这两个颜色放在一起用在品牌标识上是很容易的，而且一直以来这样也很成功，就像Saul Bass在这个经典设计中所展示的那样：
Blog DONG XI
By frog China - June 9, 2009
Last week I spoke at Computex 2009 in Taiwan at an event hosted by the TDC (Taiwan Design Center). A key challenge faced by many Taiwanese companies in any part of the computing space is brand building. Taiwan’s computing culture, to generalize broadly, is all about OEMs. A few have made the leap into consumer brands (e.g., Acer, Asus, HTC), but most are still OEMS, increasingly evolving into ODMs, and no more than flirting with the notion of becoming a consumer brand. Under this backdrop, I spoke about brand building strategies for Taiwanese companies from 2 perspectives.
Blog DONG XI
By frog China - June 4, 2009
I just got a copy of 21st Century Business Review from the bookstore in the airport for my flight from Shanghai to Guangzhou for a design competition. The feature story of the May issue is From Manufacturing to China Design.
The topic of 'China Design' has been discussed for the past few years. There is no doubt that Chinese companies should have original design as the first step to build their own brand. Originality has been promoted in the cities, big or small, in China with the government support. Hundreds of design conferences and competitions are held to promote China Design every year.
