Report from China: User-Centered Design as a Good Business Approach

By frog China - February 14, 2009

During the economic slowdown, more and more companies find it hard to challenge the traditional way of doing business. Some organizations understand the importance of design and innovation but Very Few see the true value of user-centered design and usability as a good business approach. Looking at the Chinese context, the strategy and philosophy of top successful local companies is changing. The recent export figures, the engine of Chinese growth in the past decades, show a significant decline.

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