设计为意义与影响而生 Meaning and Impact: Design That Matters

By Ravi Chhatpar - July 4, 2010

日经通用设计商业研讨会的演讲笔记请见：

http://designmind.frogdesign.com/blog/meaning-and-impact-design-that-matters.html

2010年6月18日我去日本东京出席了由丰田汽车赞助的日经通用设计商业研讨会，本次研讨的主题是通用设计，意思是能惠及所有人的设计，这个主意听起来比为90%的人设计更令人心动。

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Brand Building Through Product Innovation in Taiwan

By frog China - June 9, 2009

Last week I spoke at Computex 2009 in Taiwan at an event hosted by the TDC (Taiwan Design Center). A key challenge faced by many Taiwanese companies in any part of the computing space is brand building. Taiwan’s computing culture, to generalize broadly, is all about OEMs. A few have made the leap into consumer brands (e.g., Acer, Asus, HTC), but most are still OEMS, increasingly evolving into ODMs, and no more than flirting with the notion of becoming a consumer brand. Under this backdrop, I spoke about brand building strategies for Taiwanese companies from 2 perspectives.

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