Blog DONG XI
By frog China - June 9, 2009
Last week I spoke at Computex 2009 in Taiwan at an event hosted by the TDC (Taiwan Design Center). A key challenge faced by many Taiwanese companies in any part of the computing space is brand building. Taiwan’s computing culture, to generalize broadly, is all about OEMs. A few have made the leap into consumer brands (e.g., Acer, Asus, HTC), but most are still OEMS, increasingly evolving into ODMs, and no more than flirting with the notion of becoming a consumer brand. Under this backdrop, I spoke about brand building strategies for Taiwanese companies from 2 perspectives.
Blog DONG XI
By frog China - June 4, 2009
I just got a copy of 21st Century Business Review from the bookstore in the airport for my flight from Shanghai to Guangzhou for a design competition. The feature story of the May issue is From Manufacturing to China Design.
The topic of 'China Design' has been discussed for the past few years. There is no doubt that Chinese companies should have original design as the first step to build their own brand. Originality has been promoted in the cities, big or small, in China with the government support. Hundreds of design conferences and competitions are held to promote China Design every year.
Blog DONG XI
By frog China - February 14, 2009
During the economic slowdown, more and more companies find it hard to challenge the traditional way of doing business. Some organizations understand the importance of design and innovation but Very Few see the true value of user-centered design and usability as a good business approach. Looking at the Chinese context, the strategy and philosophy of top successful local companies is changing. The recent export figures, the engine of Chinese growth in the past decades, show a significant decline.
Blog DONG XI
By frog China - December 29, 2008
《环球企业家》中国年度最佳产品设计奖
创新助企业成就基业常青。21世纪的工业创新，从上世纪90年代的“科技创新”一变而为“设计创新”，高品质工业产品不仅具有实用性能，而且体现“人性化”理念的卓越设计。立足中国、竞争全球的时代，“中国制造”向“中国创造”全面转型的时机逐步成熟，科技进步致力满足人性需求，外观设计越来越成为企业产品差异化和树立品牌的主要手段之一。
以推动中国商业国际化为依归，在“环球商业，中国创意”的主题下，环球企业家杂志社邀请青蛙设计担任这次“中国年度最佳产品设计奖”的顾问， 本次大奖主要推选以中国市场为服务对象的高水准设计产品和公司，为中国创意工业的崛起提供助力。
