Do People Still Make Stuff?

By Various frogs - May 2, 2009

Cooper Woodring has spent an impressive career as an industrial designer, and has played a critical role in the development of the IDSA. Yet his presentation today at the IDSA Mideast District Conference pointed out a major cross-generational problem that seems to plague both the IDSA and the industrial design profession - a left-over emphasis on form, a now dated view of design as stylist, and a rejection of the complexity of design for behavior and culture.

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