Culture, Behavior and Society at the IIT Design Research Conference

By Various frogs - October 3, 2009

Over the past few days, IIT held their annual Design Research Conference. The conference, run and organized entirely by the students of IIT’s institute of Design and led by graduate students Tal Shay and Kate Pemberton, brings together practitioners and students in an intimate setting to discuss issues of design, research, business, culture and society.

I gave a talk that I’ve been building and refining for the past few months, entitled “A new global design intellectualism: predicting – and avoiding – the commoditization of design research.” The talk articulates what I’ve observed over the past decade as a repeated cycle of offshoring, responsive process innovation, and cultural expectations point to the demise of a particular skill or set of methods in the United States.

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