Blog  frogs on the road

Facebook in Cairo: Not What You Thought


Social media amulets in Cairo

Aboard this Air Egypt flight from Cairo to Munich, I am grateful for five hours in limbo before being deposited back into Western life. After a week on the ground in Cairo with Jan Chipchase and other colleagues from frog design, I have a sharpened understanding of how little I know about this region. Anyone who has spent time talking to people on both sides of "the line" in Egypt is struck by the monumental gap between those found in the poor, illiterate corners of the city and the fountain-ringed office parks filled with the savvy Egyptian businessmen educated in the best schools the West has to offer. Our research traversed much of this continuum. While we were not in the poorest of poor areas (meaning, communities living in and mining garbage dumps), our interviewees ranged from the latte-sipping, shisha-smoking students wearing designer clothing to the tea peddlers in dusty, goat-filled alleys. When I asked, with the assistance of my translator, if they used Facebook, faces lit with a smile and a nod—even in the goat-inhabited corners.

Blog  frogs on the road

frog's Panel Picks at SXSWi 2011

In a few days, herds of nerds, tech geeks, and entrepreneurs will descend upon Austin, Texas, for the conference where technology, design, and social media converge in a hyper social explosion—SXSW Interactive 2011. 

A lot of veterans are offering all types of sage advice on how to transcend noob status (download that scheduling app and stay hydrated!), and how to savor the most out of the info-packed sessions brought to you by the digerati themselves. In the spirit of sharing (SXSWi content is part of the sharing vs. privacy debate), we’ve put together the beta version of frog’s itinerary—an open attempt to tackle the 500-plus panels with some kind of finesse.

Blog  frogs on the road

Am I [Still] Here…Yet? — Life after Pop!Tech

“For experience, when it is not communicated to another, must wither within and be worse than lost.” 
— Norman Mailer

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