Design: it’s not all about you.

By Nick de la Mare - March 1, 2009

Too often, design companies throw around terms like user-experience design, user-interaction design and human-centered design, proclaiming that the sole motivation, and center of their design target, is the end-user experience. It’s a noble proclamation, and most would be hard-pressed to disagree. But here’s a dirty little secret: in reality, and much to the chagrin of user-centered design proponents, it’s not all about the user.

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