Blog  TotalDesign

Publishing: Digital vs. Print

By Nick de la Mare - May 19, 2009

Last week, Amazon announced it's publishing its first book. Written by a 14-year-old girl named Cayla Kluver, "Legacy" is a fantasy/sci-fi title that had originally been self-published by its author, with the help of her mother. With this book, Amazon vaulted into the traditional publishing arena with a service called AmazonEncore.

Blog  TotalDesign

Design: it’s not all about you.

By Nick de la Mare - March 1, 2009

Too often, design companies throw around terms like user-experience design, user-interaction design and human-centered design, proclaiming that the sole motivation, and center of their design target, is the end-user experience. It’s a noble proclamation, and most would be hard-pressed to disagree. But here’s a dirty little secret: in reality, and much to the chagrin of user-centered design proponents, it’s not all about the user.

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