Blog TotalDesign
By Nick de la Mare - June 23, 2009

Illustration by Syd Mead.
Imagining possible futures is a large part of a designer's job, and it's no surprise that so many people in this field are also sci-fi fans. Sci-fi is the designer's role on steroids. The genre's ability to take liberties, to imagine a world that mirrors our own, and explore pathways that we'd never convince a client to follow make it attractive to those in the business of shorter-term future-casting.