Blog  TotalDesign

The Question of Sustainability

Last week I sat on a panel at swissnex San Francisco, discussing sustainability in business. The panelists represented a wide range of industries, from a start-up software entrepreneur to a leadership expert at a major grocery chain and a research scientist from a global food producer; each had a story to tell about their field and the conversation was lively. As the lone designer in the bunch, however, I often felt like I was speaking a different language.

Blog  TotalDesign

Contextual Lessons in Sustainability

Green is great. We should all be considering sustainability for ourselves, in our design practices and our everyday lives. But what happens when we're doing sustainable design for others, especially others in cultures whose lifestyle, needs and desires we may not understand? There's a cautionary tale we can look to, based on the experiences of William McDonough, one of the luminaries of the green development movement, and his development in Huangbaiyu, China.

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