What Lego can teach us about OOBE

By Nick de la Mare - July 21, 2009

_{Photo Credit: trythis on Flickr.}

Lego's aesthetic of illustrated, staged, non-verbal construction is rightly considered a classic in the infographics space. Over the last few years I've completed a number of Out Of Box Experience (OOBE) projects for various clients, most often those in the medical category, and I often find myself going back to Lego for inspiration when tackling a new problem.

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