Blog  TotalDesign

Working the Narrative

By Nick de la Mare - March 23, 2011

I think of projects and client relationships as stories. Like any good novel or film, they possess a plot-line, evolving from start to finish; and contain characters, narrative arcs, sub-plots, intrigue and, often, conflict. Designers are storytellers, so it seems natural that our process would have storytelling qualities.

Blog  TotalDesign

The Power of Transmedia Experiences

By Nick de la Mare - November 10, 2009

Imagine entering a room for the first time. If you’re like me, you probably look around, take the scene in, and combine all of the different individual elements into one seamless picture of the world you’ve entered. None of those elements contain the complete story of the room—rather, the combination, arrangement, and directed narratives within each one aggregate into a deep, holistic view of the environment. The whole is greater than the parts.

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