Social Innovation Step by Step

By Robert Fabricant - May 25, 2010

Have "design thinking" and "social innovation" become permanently intertwined? You'd have to think so based on Tim Brown's book and the prevailing discourse at any major design/innovation conference (SXSW, PICNIC, GEL, GAIN, LIFT). There seems to be a firm belief that you can't establish any cred as a designer these days if you haven't applied design thinking to a major social issue of some sort (health, energy, education...). Similarly, it would seem that social innovation (or social entrepreneurship) is hopeless without a designer at your side.

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