Blog Pattern Language
By Sam Martin - August 10, 2010
kress report, a leading German trade magazine for the media industry, interviewed frog’s Chief Creative Officer Mark Rolston on tablet PC’s, the future of journalism, and how the computer will change human behavior and further increase the importance of content.
Blog Pattern Language
By Sam Martin - January 27, 2010
The announcement of the Apple iPad elicited passionate responses at frog design, the innovation firm that created a prototype tablet for Steve Jobs and Apple…in 1983. The retro designs didn’t quite make it to market (though they did come close), but the design language that frog Founder Hartmut Esslinger created for the company — known as the Snow White computer language — was used for Apple’s groundbreaking Apple II computer series from ‘83 and ’84. Now, it seems, Jobs is responsible for yet another game changer with the iPad, and Esslinger and frog were eager to weigh in on the design, technology, and strategy behind the device soon after the announcement.
“I love it,” said Esslinger from Vienna, where he teaches “convergent industrial design” at the University of Applied Arts. “The iPad is the beginning of a new category — one that is hyper-convergent and humanistic.”
