Blog Pattern Language
By Sam Martin - January 27, 2010
The announcement of the Apple iPad elicited passionate responses at frog design, the innovation firm that created a prototype tablet for Steve Jobs and Apple…in 1983. The retro designs didn’t quite make it to market (though they did come close), but the design language that frog Founder Hartmut Esslinger created for the company — known as the Snow White computer language — was used for Apple’s groundbreaking Apple II computer series from ‘83 and ’84. Now, it seems, Jobs is responsible for yet another game changer with the iPad, and Esslinger and frog were eager to weigh in on the design, technology, and strategy behind the device soon after the announcement.
“I love it,” said Esslinger from Vienna, where he teaches “convergent industrial design” at the University of Applied Arts. “The iPad is the beginning of a new category — one that is hyper-convergent and humanistic.”
Blog Pattern Language
By Sam Martin - January 22, 2010
Because of all the hype and buildup surrounding next week’s (supposed) launch of an Apple tablet, including thoughts by our own Mark Rolston in the New York Times on how said tablet may or may not succeed in the marketplace, the folks here at frog design opened up the archives to find some early prototypes our designers created for a young Steve Jobs back in the early 80s. Yes, good innovation can take a while.
