Twitter Chats: The New Media Commons?

By Sam Martin - May 12, 2009

With the Twittersphere reaching critical mass, lots of companies are establishing accounts to speak directly with customers, monitor their brand, and respond to questions and rumors. Most of them are using the micro-blogging service to become more transparent and as a trustworthy resource for their followers, while also exposing a more personable aspect of their brand. 

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