Blog Pattern Language
By Sam Martin - August 18, 2010
How we got there and why it matters.
@frogdesign passed the 100K Twitter mark recently. We’re proud. That’s a big audience — bigger than some of the world’s largest brands (Coca Cola has 87K, Amazon has 25K, and Virgin Atlantic has 9K), and much larger than other design and innovation firms in our space. We opened the account on February 17, 2009, which is just over 18 months ago. Most astounding, however, is that in January 2010 we had 10,000 followers, which means we increased that number by 900% in eight months — or about 3,500 followers a month. It's a hockey stick graph.
Blog Pattern Language
By Sam Martin - November 30, 2009
Should content be free or should readers have to pay for what they read and see and listen to? This question has been asked more frequently over the past two months as Steven Brill, the founder of Journalism Online and a proponent of the idea that not all content should be free, has been engaging audiences around the country to promote his new pay for play model called the Reader Revenue Platform (he launched in April ’09). Zach Seward at Harvard’s Nieman Journalism Lab has an excellent breakdown of what the model offers. As far as I can tell, media sites can choose from a variety of options, but ideally a good chunk of the revenue will come from committed readers — those who visit the site on a regular basis.
Blog Pattern Language
By Sam Martin - October 12, 2009
By 2010, the number of Twitter users will have grown to 22 million in the U.S. alone, according to a report by eMarketer. With so many conversations going on, it’s hard to know who’s selling snake oil or who’s providing good material.
Here’s a few individuals and groups we’re following @frogdesign.
