Blog Pattern Language
By Sam Martin - August 18, 2010
How we got there and why it matters.
@frogdesign passed the 100K Twitter mark recently. We’re proud. That’s a big audience — bigger than some of the world’s largest brands (Coca Cola has 87K, Amazon has 25K, and Virgin Atlantic has 9K), and much larger than other design and innovation firms in our space. We opened the account on February 17, 2009, which is just over 18 months ago. Most astounding, however, is that in January 2010 we had 10,000 followers, which means we increased that number by 900% in eight months — or about 3,500 followers a month. It's a hockey stick graph.
Blog Pattern Language
By Sam Martin - October 12, 2009
By 2010, the number of Twitter users will have grown to 22 million in the U.S. alone, according to a report by eMarketer. With so many conversations going on, it’s hard to know who’s selling snake oil or who’s providing good material.
Here’s a few individuals and groups we’re following @frogdesign.
Blog Pattern Language
By Sam Martin - May 12, 2009
With the Twittersphere reaching critical mass, lots of companies are establishing accounts to speak directly with customers, monitor their brand, and respond to questions and rumors. Most of them are using the micro-blogging service to become more transparent and as a trustworthy resource for their followers, while also exposing a more personable aspect of their brand.
