Blog  Elektroniker

Event: Awareness Campaigns in the Networked Age

Demos, the UK-based “every democracy” think tank, is putting on an interesting event in London this week (November 18): How to make news and influence people: Media and journalism in the network age will discuss "the new politics of images" and "what kinds of news and photo-journalism are emerging to connect people with politics."

Blog  Elektroniker

The Marketing of a President

“Motivating the committed outperforms persuading the uncommitted” (Seth Godin)

Blog  Elektroniker

Social Media on Election Day

We’re only a few hours away from the US presidential election. There is arguably no other event in modern world history that would deserve more real-time attention. And there is no comparable democratic mass event that would justify more social media coverage. Power to the people!

Blog  Elektroniker

Live from the White House: Governance 2.0

On the occasion of Barack Obama’s nationwide TV prime time infomercials last night, Fast Company’s Ellen McGirt reviewed the campaign’s media strategy and in particular its innovative use of amateur (or “professional” amateur a.k.a. "promateur") video.

Blog  Elektroniker

The Obama SMS: (Un-)Gratifying Instantification

So the SMS went out to hundreds of thousands of Obama supporters. Not everyone got it at the same time (according to Textually.org, it took about 15 minutes for the bulk of the messages to get through the carriers' systems) or, in some cases, at all, but overall, the pre-announcement buzz (including some fake VP announcements -- "Michael Phelps!") was palpable and the word was spread.

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