Blog Elektroniker
By Tim Leberecht - December 9, 2009
I attended the Trendforum in Munich last week (frog was a sponsor), a two-day conference that gathered European innovation, marketing, and R&D executives to explore emerging technologies, social trends, and innovative business models. The program was eclectic and the content mostly of high quality. I was particularly intrigued by the opening session that intersected macro-economic forecasting with geeky trend evangelism as well as a humanistic pledge for meaning-driven business (in fact, the other sessions didn’t even come close, including special guest Ray Kurzweil, whose remote keynote, given by way of 3D-holographic projection, remained utterly flat).
Blog Elektroniker
By Tim Leberecht - February 19, 2009
Ready for the summit: frog meets Federal Republic of Germany
frog was invited to participate in a half-day expert workshop hosted by the German Federal Chancellery, dedicated to the theme “Next Generation Germany – Welfare and Quality of Living. Possible Trends in the Next Two Decades,” yesterday in Berlin. The workshop was part of a series of expert hearings designed to pursue an interdisciplinary dialogue between different sectors in society.
Blog Elektroniker
By Tim Leberecht - February 15, 2009
“You make a living by what you get. You make a life by what you give.” ~ Winston Churchill
Trendwatching gets it right (again): “Giving is the New Taking, and Sharing is the New Giving.” That’s the key assertion in this month’s trend briefing which describes the characteristics of Generation G (= Generosity) and offers eight ways for brands to join: from Tryvertising to Brand Butlers to Random Acts of Kindness (RAK).
Blog Elektroniker
By Tim Leberecht - January 1, 2009
2009 will be a year of major uncertainty. The doom and gloom of the economic downturn, the deterioration of mass markets, the pervasiveness of the digital lifestyle, a host of explosive political conflicts, and the fragmentation of traditional societal institutions are causing anxiety and propel a new search for simplicity and non-economic value systems.
Blog Elektroniker
By Tim Leberecht - October 31, 2008
Earlier this year, my colleague Paul Bradley, Executive Creative Director at frog, put together some slides about design trends for a German newspaper. I thought it might be interesting to revisit them as the year is coming to an end - which of these have "expired" and which are still relevant?
Blog Elektroniker
By Tim Leberecht - September 17, 2008
In May this year, frog founder Hartmut Esslinger spoke at the German Trend Day in Hamburg. The Trend Day is an influential annual forum that gathers thought leaders from business, media, and academia to discuss emerging social and cultural trends. This year’s theme was “Identity Management,” and other speakers besides Hartmut included Richard Florida, Danny Choo, and David Bosshart.
