Blog Elektroniker
By Tim Leberecht - November 2, 2009
It’s always good to be the first, and while crowdsourcing, the trend, may have jumped the shark, a fully crowdsourced creative agency is a bold creative experiment and still news. Two Crispin Porter + Bogusky alums, John Winsor and Evan Fry, together with Claudia Batten, the founder of Microsoft-acquired video game advertising shop Massive, have launched Victors & Spoils (V&S), “the world's first creative agency built on crowdsourcing principle.”
Blog Elektroniker
By Tim Leberecht - February 21, 2009
Almost three years after Jeff Howe coined the term in his seminal article "The Rise of Crowdsourcing," and, ironically, in the very week 1,300 handpicked scientists, entrepreneurs, artists, and other thinkers, movers, and shakers assembled at the TED conference in Long Beach, the term "crowdsourcing" yielded more than one million search results on Google.
Blog Elektroniker
By Tim Leberecht - October 31, 2008
I was interviewed by BrandWeek the other day for a story on the recent hype around “Design Thinking” in marketing. They were looking for a skeptic and found me. First of all, it is worth noting that the term “design thinking” is of course a clever marketing buzzword. It’s ironic that marketers themselves embrace it as the next big thing as it doesn’t create a new marketing paradigm so much as it proves that marketers are prone to being persuaded by their very own tricks.
Blog Elektroniker
By Tim Leberecht - October 31, 2008
Earlier this year, my colleague Paul Bradley, Executive Creative Director at frog, put together some slides about design trends for a German newspaper. I thought it might be interesting to revisit them as the year is coming to an end - which of these have "expired" and which are still relevant?
Blog Elektroniker
By Tim Leberecht - October 27, 2008
(Credit: Plan Spark)
Blog Elektroniker
By Tim Leberecht - October 8, 2008
Blog Elektroniker
By Tim Leberecht - July 19, 2008
The most exclusive brand in the world does not sell anything. Nor does it provide values, programs, or policies. It doesn't have a web site, a retail presence, a Facebook profile, a customer or member base. It is not clear whether the brand is a company, a non-profit, a political organization, a club, or a person.
