Blog Elektroniker
By Tim Leberecht - July 6, 2009
frog design founder and former CEO Hartmut Esslinger has written his first book, and it is available in stores now: A Fine Line – How Design Strategies Are Shaping the Future of Business. Part autobiography, part how-to innovation guide, part outlook to the future of design, A Fine Line is "a must-read for designers and business people alike" (Satjiv Chahil, senior vice president, Hewlett-Packard).
Blog Elektroniker
By Tim Leberecht - April 4, 2009
Design is not the answer to everything but it certainly has an important role to play in almost everything that holds a society together. In light of the current economic crisis, several U.S. professional design organizations (AIGA, IDSA, and others), design education accreditation organizations, and Federal Government officials have seized the historic opportunity and joined forces to launch an initiative to shape a U.S. National Design Policy.
Blog Elektroniker
By Tim Leberecht - January 6, 2009
Blog Elektroniker
By Tim Leberecht - October 31, 2008
I was interviewed by BrandWeek the other day for a story on the recent hype around “Design Thinking” in marketing. They were looking for a skeptic and found me. First of all, it is worth noting that the term “design thinking” is of course a clever marketing buzzword. It’s ironic that marketers themselves embrace it as the next big thing as it doesn’t create a new marketing paradigm so much as it proves that marketers are prone to being persuaded by their very own tricks.
Blog Elektroniker
By Tim Leberecht - October 4, 2008
In a great essay for Core 77 ("Stepmothers of Invention: Branding Firms Enter the Industrial Design Fray"), Carl Alviani describes a trend that's been emerging for a while now: Not only do digital agencies like R/GA enter the branding domain, branding, marcom, and advertising firms also round out their services portfolio by adding product design capabilities.
