Blog  Elektroniker

The Science of Re-tweeting

Hubspot viral marketing scientist Dan Zarrella has examined 5 million tweets and 40 million re-tweets over the course of nine months and just published his study on the factors of re-tweeting success: What does/does not get re-tweeted, and for what reasons?

Blog  Elektroniker

Nano-Blogging: When Micro is Not Micro Enough

Nano-blogging makes micro-blogging soooo long-form. If Flutter were real (and not a spoof, see the video below from earlier this year), it would allow only 26 characters, and (the supposedly real) Adocu is even more extreme: You have only one word. Hemingway would love this, although he was less economical. Remember his six-word story "For Sale: Baby shoes, never worn"?

Blog  Elektroniker

next09: From Google Economy to Twitter Economy

I'm still processing the many great insights from the next09 conference in Hamburg, one of Europe's leading digital/creative/marketing forums. This year's theme was "Share Economy," and the 1,300 attendees consisted of European VCs and angel investors, web 2.0 entrepreneurs, media, creative agencies, and execs from German corporations (from BMW to Deutsche Bank to Deutsche Telekom).

Blog  Elektroniker

@SXSW: Branded Conversations - Some Quick Thoughts on the Past, Present, and Future of Twitter

Does Twitter need a curator?

Someone blogged that SXSW Interactive is just like the Internet itself – disjointed, decentralized, scattered, fast, aggressive, random, fragmented, and so on. In fact, the main commonality between the two may be that the number of attributes to describe them is infinite. Like the Internet, the annual tech conference in Austin is an echo chamber of an echo chamber, a place where original thought and commentary get mixed up and mashed up in a highly self-referential meta-conversation.

Blog  Elektroniker

Status Updates 02/24/09: Surgery Twittering, Vertical Twittering, Moderated Twittering, Visual Twittering, Re-Tweeting

Not only because a surgery conducted via Twitter made headlines the other day, Twitter is all the buzz (again), and it seem as if almost three years after its now legendary debut at SXSW Interactive, the popular micro-blogging service has reached the second (or third) hype cycle, entering the business and media mainstream as the ultimate narrow- AND broadcast network.

Blog  Elektroniker

The State of the Twittersphere

When Twitter made its first big appearance (at SXSW Interactive in 2007), it was a relatively small community of techies and web 2.0 geeks. Now it's mainstream and keeps growing at an explosive rate. HubSpot, the developer of Twitter Grader, just released its "State of the Twittersphere" report. The report reveals that an estimated 5,000-10,000 new Twitter accounts are opened every day.

Blog  Elektroniker

Social Media on Election Day

We’re only a few hours away from the US presidential election. There is arguably no other event in modern world history that would deserve more real-time attention. And there is no comparable democratic mass event that would justify more social media coverage. Power to the people!

Blog  Elektroniker

Scarcity and Abundance: The Short Form and the Long Now

“Scarcity and Abundance” is the theme of this year’s Pop!Tech conference, and one can’t help but draw a parallel between the planet’s environmental resources and one of the most powerful capacities of its citizens: attention. Both are scarce. What is abundant, though, is the human need to communicate–and the vast number of channels a digital media society has for that purpose.