When Google announced Friday that it was pulling the plug on Google Health, we received dozens of calls asking, “If Google can’t make it in health, who can?” But we actually think we should be looking at Google’s failure as a strong sign of where the electronic medical record (EMR) and personal health record (PHR) space is headed. To use the Gartner Hype Cycle reference we are in the “Trough of Disillusionment,” where technology fails to meet expectations and is abandoned. But, some businesses will persist and continue through the “Slope of Enlightenment” and experiment to understand the true benefits and practical application of the technology for the consumer. We also think Google’s failure is a confirmation that consumers are finally expecting healthcare products and services to rise to the same level as other industries. frog finds this in our healthcare research all the time; patients and physicians now expect their PHR/EMR to provide all the intuitive functionality and connectivity as their smart phones and tablets. If they don’t, they won’t adopt these technologies. Google Health failed on two primary dimensions: failure to create a connected and meaningful solution.
Editor’s Note: frog Creative Director Thomas Sutton presented at the Open Mobile Summit this week in London. The conference is one of the global top tier gatherings for the mobile, media, and Internet industries, with speakers like CEO of Nokia Stephen Elop and EVP of Orange Olaf Swantee present. Thomas joined the “Business of mHealth" panel to discuss what an effective mobile health ecosystem looks like, what market opportunities it will bring for operators and how to innovate in health services and apps. Below are some of his thoughts on how to improve the current mHealth system.