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Milestones in mHealth: frog and UNICEF’s Innovation Workshop

As part of our Mobile Mandate initiative, frog hosted a two-day gathering that brought together key stakeholders across UNICEF and its partners to look at how mobile technology for development can help deliver, monitor and mange results for the world’s most disadvantaged children. The first-day workshop was concentrated on Community Case Management, an emerging healthcare model that enlists a new tier of healthcare provider—the Community Health Worker—to provide basic services to rural communities. How can we find ways to integrate mobile technologies, remarkably and increasingly more available in rural Africa, into these programs so that they improve Community Healthcare Workers' abilities to offer care, and simultaneously allow better data tracking, supply distribution, and general program management?

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Google Health’s Failure to Bring Meaning to Data

When Google announced Friday that it was pulling the plug on Google Health, we received dozens of calls asking, “If Google can’t make it in health, who can?” But we actually think we should be looking at Google’s failure as a strong sign of where the electronic medical record (EMR) and personal health record (PHR) space is headed. To use the Gartner Hype Cycle reference we are in the “Trough of Disillusionment,” where technology fails to meet expectations and is abandoned. But, some businesses will persist and continue through the “Slope of Enlightenment” and experiment to understand the true benefits and practical application of the technology for the consumer. We also think Google’s failure is a confirmation that consumers are finally expecting healthcare products and services to rise to the same level as other industries. frog finds this in our healthcare research all the time; patients and physicians now expect their PHR/EMR to provide all the intuitive functionality and connectivity as their smart phones and tablets. If they don’t, they won’t adopt these technologies. Google Health failed on two primary dimensions: failure to create a connected and meaningful solution.

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Getting mHealth Right

 

Editor’s Note: frog Creative Director Thomas Sutton presented at the Open Mobile Summit this week in London. The conference is one of the global top tier gatherings for the mobile, media, and Internet industries, with speakers like CEO of Nokia Stephen Elop and EVP of Orange Olaf Swantee present. Thomas joined the “Business of mHealth" panel to discuss what an effective mobile health ecosystem looks like, what market opportunities it will bring for operators and how to innovate in health services and apps. Below are some of his thoughts on how to improve the current mHealth system.

 

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Health Games Camp

"500m people will be using healthcare mobile applications by 2015" - research2guidance 

Healthcare applications are becoming more and more important in providing people with information to make make better decisions and encourage healthier behaviors. Gaming has shown that it can affect behavior change in people in a way that is engaging and fun.

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The Gamification of Healthcare

When I started to use Nike Plus I couldn't imagine I would end up enjoying running so much. Nike Plus allowed me to keep a record of all of my runs and gather feedback and motivation from friends on Facebook, where all of my runs are automatically posted. Thanks to a challenge we've set up in the frog Milan Studio, I've pushed my limits much farther than I would have ever expected only a month ago.

You might wonder why this should matter to you. Well, it's a long story and for the purpose of this post we'll keep it short: global changing factors such as aging population, growing incidence of chronic diseases and sky-rocketing costs are undermining the healthcare system as we know it. 

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Emerging Healthcare Trends

The emerging role of mobile technology in healthcare is growing rapidly. There are increasingly more innovations that are harnessing the power of mobile phones, applications, SMS and even social media to redefine and improve doctor patient relations and our overall healthcare system. Our healthcare expert group has their hands on the pulse of the latest upcoming technology trends that empower users to manage their health and adopt healthier behavior. Here are a few remarkable innovations in healthcare that are changing the system as we know it.

Blog  DesignWell

Build it and They Will Telemed?

In the healthcare device and software industry, the mantra: build it and they will come doesn’t work. It hasn’t worked since Noah built an ark or the movie Field of Dreams was made. Ignoring the user experience is what’s wrong with the healthcare experience and begs for innovation.