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The Gamification of Healthcare

When I started to use Nike Plus I couldn't imagine I would end up enjoying running so much. Nike Plus allowed me to keep a record of all of my runs and gather feedback and motivation from friends on Facebook, where all of my runs are automatically posted. Thanks to a challenge we've set up in the frog Milan Studio, I've pushed my limits much farther than I would have ever expected only a month ago.

You might wonder why this should matter to you. Well, it's a long story and for the purpose of this post we'll keep it short: global changing factors such as aging population, growing incidence of chronic diseases and sky-rocketing costs are undermining the healthcare system as we know it.