Blog Accelerant
By Sean Rhodes - October 26, 2010
What can we say about Microsoft’s Office that hasn’t been said before? Most computers, in every corner of the globe, have Office installed. From book reports to earnings reports, pitches to presentations, novellas to grocery lists, billions of people are using Office to take care of the business of their lives. It's a big story.
When we partnered with Microsoft to create a brand story for the launch of Office for Mac 2011 we quickly realized the product went way beyond productivity for the 75 percent of Mac owners that use the product. These students, entrepreneurs, and families use Office for Mac to create, mold, and share their ideas with each other and millions of Windows Office users. The brand we wanted to create needed to reflect how users turn to Office for Mac to bring their ideas into reality—how they connect their work to the world.
