Blog Accelerant
By frog Brand Strategy - April 27, 2009
Several years ago I stumbled onto Flickr, and since then like millions of others I’ve been a huge fan and regular visitor. (Tip: for those of you looking to get a digital camera, this is a great resource to see real-world examples of what various cameras can do – you’d be amazed at results people get.)
But Flickr is surprisingly good for another purpose: gauging your brand. I call it the Flickr brand test, which is pretty much exactly what it suggests – searching on a brand in Flickr, and checking out the results that pop up.
