Will the Real Brand Owner Please Stand Up?

By Albert Tan, Senior Brand Strategist - April 20, 2009

In recent years, the increasing proliferation of the web as a social medium has led many to believe you can no longer control your brand. Customers today have countless, powerful outlets to shape, edit, criticize, and even completely hijack your brand, so it is no wonder why this can cause great concern for companies large or small.

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