Blog Accelerant
By Albert Tan, Senior Brand Strategist - November 3, 2010
These days, it seems every company has (or is planning) a person or division focused on “reaching out to the community” or “being part of the conversation” through tools such as Twitter and Facebook. Countless books, experts, and even entirely new agencies have sprung up around “social media” to help companies understand – and take advantage of – this new movement towards thinking about and doing marketing (and business) differently.
Yet despite the shining successes out there, what’s discussed less often is determining if and when leveraging social media makes sense for your brand, and more importantly, what the underlying POV should be to help craft an initial approach.
