Touchpoints

By Albert Tan, Senior Brand Strategist - December 15, 2010

I was recently asked by a co-worker how I define a 'touchpoint'. In pondering a bit more about this, I realized that in brand and marketing we often talk of touchpoints, but we might not get beyond the more common applications / definition. If we go a little deeper, touchpoints are actually often more holistic and sensory than at first blush.

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