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On Air: The Power of Design Research

design mind's mission is to share insights into and provide commentary about global cultural trends at the intersection of design, technology, and business. This quest has taken many forms: a print magazine, original online content, blogs, video series, and a social media platform that continues to grow. Now design mind is venturing into the world of audio. It is our pleasure to bring you design mind On Air, a podcast that will introduce you to the designers, scientists, psychologists, sociologists, photographers, and thinkers at frog design — and the ideas they work with every day.

design mind On Air features designers, technologists, and business strategists sharing their thoughts on design and innovation. For each episode, the On Air host Chris Sallquist, from frog's Seattle studio, sits down with a fellow frog to discuss fresh perspectives on industry trends, emerging technologies, and global consumer culture.

Our first episode examines the influence of power in design research and the role of design research as a catalyst for examining our own assumptions and creating the “light bulb” moment. Chris talks to frog Creative Director Denise Gershbein about the challenges, motivations, and hilarious anecdotes that come with the profession.