Blog  design mind On Air

The Betterness Movement Begins

If the past year has proved anything about business, it’s that traditional corporations focused solely on profit and isolated invention will fail.  It’s time a social movement for change focused its efforts on business by demanding that they look beyond products and services by adding value to the communities that need it most. A new generation of entrepreneurs is stepping in to demand that businesses use the most innovative and creative solutions to make a meaningful impact for social change.

Blog  design mind On Air

The Business and Innovation Trist

Image from swissmiss via ffffound.com

Business and innovation are in a symbiotic relationship. Innovative products and systems can be revolutionary but if they don’t take hold in the marketplace they will likely fail. So, how do innovators stay creative while also playing the role of business partner to reassure clients that innovative ideas won’t trump the bottom line?