The Betterness Movement Begins

By Kristina Loring - May 10, 2010

If the past year has proved anything about business, it’s that traditional corporations focused solely on profit and isolated invention will fail.  It’s time a social movement for change focused its efforts on business by demanding that they look beyond products and services by adding value to the communities that need it most. A new generation of entrepreneurs is stepping in to demand that businesses use the most innovative and creative solutions to make a meaningful impact for social change.

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