Blog design mind On Air
By Chris Sallquist - December 14, 2009

(Illustration by Charley Harper)
Design thinking is a term — almost a mantra — that has resurfaced a lot lately. It has been especially poignant during this time of financial hardship, during which a number of traditional or conventional processes have been debunked and are being rethought altogether (let’s use it in a sentence: "Mr. Brown thinks that the publishing world could benefit from design thinking.") But others believe that design thinking has no basis unless it recognizes that the process is rooted in design-doing.