Blog  design mind On Air

We Are The Superheroes Of Today

frog Executive Creative Director David Merkoski explores the impacts that new technology has on design, including how it has affected his own perspectives on designing for the user experience. Merkoski proposes moving away from thinking about how to design a new experience in the “traditional mediums.”  Referencing the cell phone as an example, he suggests looking at the basic principals of space (the hardware, electrical engineering, aesthetics of the screen and buttons) and time (the experience one has engaging with those physical states over and over again).

After all, if designers are some of the superheroes of the future (and the future is now) what better way to change reality but with the manipulation of space and time?

Our second episode examines how designers can use their “superpowers” (read: their iterative design processes), to create the experiences they want users to have over time. How can everyone, from two designers in their garage to an innovation firm like frog, incorporate this process creatively into their work?